I run a K-beauty skincare brand. A few years ago, we hit a milestone: over 1,000 retail contacts and relationships across the country. They were real relationships, built over time.
And we were managing every single one of them in a shared Google Sheet.
It worked. Until it didn’t. Team members were overriding cells. Nobody knew when a contact was last spoken to. We were losing deals simply because we forgot to follow up.
“Every time we looked at migrating to a ‘real’ CRM like HubSpot or Salesforce, the math didn’t make sense. $50 to $100 per user, per month, for features we would never use.”
We didn’t need automated marketing funnels or complex API routing. We just needed to know who to call, what deal stage they were in, and what we talked about last time.
So, we partnered with a development team and built it ourselves. We stripped away 90% of the features you find in enterprise software, keeping only what a small business actually needs to survive and grow.
We called it Jindo. Is it perfect? No. Will enterprise companies use it? Definitely not. But if you are managing your lifeblood in a spreadsheet right now because the alternatives cost too much—we built this for you.